What Is Thought Leadership?

Thought Leadership is an idea campaign that uses actions and partners to attract, engage, and disrupt.

A Thought Leader is recognized by his or her peers, stakeholders and opinion leaders as an expert and a visionary whose ideas are shaping the future.

Thought Leaders:

• Have a clear, compelling point of view,
• Use their passion to drive change and raise awareness,
• Inspire others to think about issues in a new way,
• Build movements that engage others,
• Become the “go to” experts that others seek out,
• Are invited to address the most exclusive and respected audiences,
• Create a positive halo around their organization that accelerates sales and growth, and
• Create a network of supporters, partners and advocates who help them drive change.

• Subject matter expertise
• A platform to be heard; either through a position of authority, a record of accomplishment, or both
• A vision of the future of their field
• Genuine passion for the changes they seek
• Respect and recognition from others