Definitions

  • Thought Leadership

    Thought Leadership is the dynamic process of sharing powerful, game-changing ideas and actions that attract, engage and inspire others in your field of expertise.

  • Thought Leader

    A Thought Leader is recognized by his or her peers, stakeholders and opinion leaders as an expert and a visionary whose ideas are shaping the future.

    Thought Leaders:

    • Have a clear, compelling point of view,
    • Use their passion to drive change and raise awareness,
    • Inspire others to think about issues in a new way,
    • Build movements that engage others,
    • Become the “go to” experts that others seek out,
    • Are invited to address the most exclusive and respected audiences,
    • Create a positive halo around their organization that accelerates sales and growth, and
    • Create a network of supporters, partners and advocates who help them drive change.
  • Qualities of Thought Leaders

    • Subject matter expertise
    • A platform to be heard; either through a position of authority, a record of accomplishment, or both
    • A vision of the future of their field
    • Genuine passion for the changes they seek
    • Respect and recognition from others

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