We Make You the Hero
Bringing in an outside firm can be risky.
- Will they deliver?
- Will they be a hassle to manage?
- Will there be any surprises?
- Will they make me look bad?
We know. We’ve been there.
We’ve worked full time inside a major global corporation, and we’ve had to hire consultants as well.
We know why you’re reaching out — to reduce your risk, reduce your workload and stress, and receive outstanding work and world-class strategic counsel.
You Will Get World-Class Creative Work
We know the best techniques in speechwriting. We’ve studied them. We’ve used them. We’ve taught them.
We’ve even created a few of our own, including
- The HomeRun Presentations methodology, and
- The Weissman Wordsmith Formula, our proprietary process for creating sound bites that are remembered, repeated, reported and re-tweeted.
We teach these techniques at international conferences and in-house at leading companies.
Our speeches have won awards. They’ve been republished by wire services, Vital Speeches of the Day, and appeared as op-eds in leading publications.
Our work’s been featured in two college textbooks on persuasive communications. They have helped turn ideas into laws and even created a new framework that is taught in business schools today.
Our president serves as a judge of the Cicero Speechwriting Awards.
You’ll Also Get Unrivalled Strategic Counsel
Work with us, and you’ll get more than a great product. You’ll get a strategic partner who brings you new ways to accomplish your objectives.
We know the best practices in executive communication being used today in leading Fortune 100 companies.
We know the shortcuts to take and the dead ends to avoid.
We find bigger opportunities for you.
Clients often come to us for help with one specific speech and then choose to engage us for years as strategic advisors. We’re like an external brain trust (or kitchen cabinet) to help them in their journey.
We Play Well With Others
Do you have your own in-house communications team? Great. We’ll work with them as partners.
Have a PR agency or two? We’ll collaborate with them as well.
No sharp elbows here. We collaborate. We share. We make your entire array of inside and outside talent more than the sum of its parts.
Your employees will enjoy working with us because we’re not a threat. We don’t want their jobs. We have no interest in becoming a full-service PR agency.
We’re specialists. We’re passionate about our work, and we stick to it.
We Always Work Through You – Never Around You
On political campaigns, they call it “capturing the candidate,” and we hate it. That’s when an outside consultant comes in, whispers in the candidate’s ear and badmouths the full-time staff. How unprofessional!
When you engage us, you will always be in the loop and in control. You’ll know exactly what we’re telling your principal (your CEO, Chairman, President or Executive Director), usually in advance.
If your principal calls or emails us directly, we’ll tell you immediately.
If your principal invites us to dinner, you’ll be there too. And we won’t be having private discussions with your principal on the links; we don’t play golf.
We’re there to make you the hero for finding the right talent.
Bring us in to help you win, and we’ll make your job more secure.
We Do the Work
They say that a consultant “borrows your watch and tells you what time it is.”
That’s not how we work.
We don’t make suggestions and leave you with more work to do.
We create the strategy, and we create all the deliverables for you.
We lighten your load and take stress of your team.
We Help You Achieve Your Objectives
While we’re often called in to work on a speech, a big event or a major launch, we know that it’s not just a speech.
It’s a chance to persuade an audience.
It’s a chance to make progress.
We never look at a speech as a single isolated event.
We see the big picture and we help you achieve your goals.
We Are Meticulous
Our clients often work in fields that demand specialized knowledge.
They are highly technical and highly nuanced. They work across international borders, knowing that analysts or shareowners in America may perceive a message spoken in China much differently. They work in highly regulated industries, where governments, policymakers or regulators are important audiences. They operate under the microscope of reporters, investors, critics, and employees. When the CEO says something, it can move the stock price.
We have deep experience working in these highly nuanced environments.
From our journalism training, we know to go back to primary sources. We ensure the quote is really from the source (and not just from claims made on the internet). We are meticulous.
From our political experience, we anticipate the questions you’ll be asked.
We work with the subject-matter experts on your team. We respect their expertise, and we earn their respect.
We’re Ready to Get Started
Now that you know a little bit about us, we’d love to learn a little about you.
Please contact us to discuss how we can help.
If you’d like to learn more, please contact us.