In helping leaders for more than 25 years, we’ve found that nothing a leader does occurs in a vacuum.
Whether you need a speech, a thought leadership program or a change management initiative, there is always a broader context that determines your success or failure.
That’s why we approach every engagement with the same comprehensive lens.
We ask better questions, so we can bring you better results.
We begin with a clear understanding of what you’re trying to achieve and what circumstances you face.
We always start with your business objectives. Not just your goals for a specific speech or initiative, but what you’re trying to accomplish more broadly.
ASSETS AND OBSTACLES
What strengths can we tap? What weaknesses should we address? We find out in the Diagnose phase.
Next, we survey the landscape, assess competitors, analyze stakeholders, and evaluate media coverage.
We review your past work (including writings, and videos of speeches) to determine any areas that can be improved.
We dig deep to find the facts, precedents, examples and proof points to make your work complete and persuasive.
We take everything we’ve learned and analyze it to find the ideal strategies and tactics.
We draw from the best practices used by leaders and organizations to accelerate your progress.
We develop a strategy to help you achieve your goals. This creative blueprint guides all of our work.
We’ve done the strategic thinking. Now it’s time to execute and deliver the assets you need to succeed.
We create communications assets, such as a speech, Op-ed column, letter from the CEO, video, Prezi or PowerPoint presentation.
We improve your delivery and presence, so your presentation is powerful and persuasive.
We provide any support you may need on event day, helping you avoid presentation pitfalls.
Finally, we find creative ways to amplify your impact and extend your message to broader audiences.